In an industry where every minute counts, Genpro is setting a new standard through its integration-powered “managing by exception” model, a data-driven approach that transforms how shipments are executed. While many providers use this model, Genpro elevates by integrating advanced AI tools, real-time tracking, and smart automation to focus efforts where they matter most, on the 20% of shipments that require attention.
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At the heart of our success is a powerful integration platform, designed to pull critical data in and push intelligent decisions out. From ELDs to reefer telematics and customer ERPs, we connect it all to create a single, real-time view of every shipment. But it’s not just about collecting data; it’s about using that data to act faster, predict issues sooner, and help to resolve problems before they escalate.
Our technology doesn’t just alert, it empowers. By translating data into action, we reduce service disruptions, enhance operational efficiency, and deliver peace of mind to clients.
A national produce client came to Genpro after recurring delivery disruptions with a previous provider. Delays during peak season were impacting shelf life and straining relationships with retail partners.
After switching to Genpro, a pivotal shipment was saved by our integrated tracking system. Mid-route, a breakdown left the truck idle. Our real-time visibility tools flagged the unexpected stop, and our operations team quickly recognized the shipment was falling behind schedule.
Knowing the delivery was at risk, we immediately dispatched new power from within the vicinity. This swift response kept the shipment on track, preserved product integrity, and maintained the expected service arrival—avoiding a costly service failure and reinforcing the client’s trust.
This wasn’t a manual intervention. It was technology, integration, and responsiveness working in sync.
Our integration platform offers complete visibility in motion, delivering critical updates across:
This level of transparency is essential for food shippers. It supports FSMA compliance, reduces spoilage risk, and enables smarter scheduling on the receiving end.
When our system detects an exception, be it a temp spike, late pickup, or unplanned stop, our team doesn’t scramble. We follow a digital playbook, escalating and resolving issues within minutes. Our AI-enabled platform triggers alerts with context, enabling our team to communicate directly with carriers, reroute shipments, and update customers in real time.
Most importantly, clients stay informed and stress-free, knowing that Genpro is managing every mile with eyes wide open.
With our proprietary platform, we don’t just solve problems; we avoid them altogether.
Genpro’s commitment to innovation goes beyond dashboards and data feeds. By blending AI, automation, and human expertise, we make sure exceptions aren’t just flagged—they’re resolved fast. The result is a freight experience where disruptions are minimized and performance is maximized.
In today’s supply chains, speed isn’t enough—you need foresight, control, and precision execution. Genpro’s managing by exception model, powered by integrated technology and real-time response, delivers exactly that—so your team can focus on growth while we keep freight moving forward.
See How We Move Freight Forward
Powered by integrated technology, real-time response, and a rigorously vetted carrier network.